Thesis COMPONENT 2

Introduction

The research topic is: the balance of practicability and aesthetics in packaging and other print based solutions in China. The Controversial point is that today many products have beautiful appearance, brilliant colors, but are not sustainable, in fact, their practical significance is less than the intrinsic value, resulting in a lot of wasted energy resources, however, from another perspective, if only to take into account practicability of products, you will lose the aesthetic of the product. Especially in China, some advertisers in order to maximize reduce costs, using a large number of chemical synthetic materials, the material has great harmfulness to the environment and cannot be recycled, it is double of ecological destruction.so the research is about discussing what the materials are using in printing process in nowadays China, expose the destruction of the nature and appeal to adapt sustainable design. Let graphic design in the direction of health and environmental protection and sustainable development of development.

The research is discuss about the balance of practicability and aesthetics in packaging and other print based solutions, the research will concentrate on what the raw materials of papers and inks used in graphic design printing in China. The target audiences are the magazine editor sets and the printing workshops, I will make interview of representative. After the interviewing, I will explore if the raw materials follow the sustainable principles and appeal them pay attention on the relationship between proceeds and environment. Advocate them using green materials for printing and packaging design.

Review of Literature

The world's ecological environment after the industrial revolution

The industrial revolution began around the year 1750, but it was not until 1830 that it hasn't really vigorously. Most of the view show that the industrial revolution originated in England central regions. British workers Hargreaves invented the spinning Jenny, the middle of the 18th century, the British Watt improved steam engine, so the beginning of the industrial revolution marks for Hargreaves invented the spinning Jenny, and a sign of the industrial revolution is that Watt improved steam engine. It consists of a series of technical revolution caused from manual labor to dynamic machine manufacturing change of major leap. Then industrial revolution spread to England and then to the continent of Europe, in the 19th century spread to North America. Later, the industrial revolution spread to all countries in the world.

 (Palmer.R.R., 2010)

 

As is known to all, the world of industrial revolution born in the middle of the 18th century Britain, as a significant change in productivity, thoroughly liberated the human labor, and greatly expand the innovation and development of industry and agriculture, the great British people continuously explore and hardworking it's people's wisdom crystallization, it is the Gospel of mankind, then spread around the world, the whole earth is at a high speed of operation, to get high speed development of economy. However, with the rapid development of economy, human and ecological faced with enormous challenges.

With the push of the industrial revolution, the underground coal resources have an unprecedented value, by a large number of mining, become the main energy of the industrial age. New coal mine run everywhere, by the year 1900, the world's advanced countries, the United States, Britain, France, German, Japan these five coal production has reached 660 million tons. Large-scale mining and burning of coal and release a lot of dust, sulfur dioxide, carbon dioxide, carbon monoxide and other harmful pollutants. At the same time, in some advanced industrial countries, the development of mining and metallurgy industry both discharge a large amount of sulfur dioxide, and release a lot of heavy metals, such as cadmium, copper, lead, zinc, arsenic, etc., and pollute the atmosphere, soil and waters. And the rapid development of chemical industry during this period, constitutes the another important source of environmental pollution. In addition, the cement industry dust and waste liquor of papermaking industry. In the atmosphere and water will cause pollution. As a result, in these countries, along with the establishment of the coal, metallurgical, chemical and other heavy industry, the development and the advance of urbanization, the turbid town, smoke poisoning event happened, river such as water has seriously hurt.

British as the first country to realize the industrial revolution, the soot pollution is most severe. Water pollution is also very common. In addition to the UK, in the late 19th century and early 20th century, America's industrial center city, such as Chicago, Pittsburgh, St. Louis and Cincinnati, soot pollution is quite serious. As for the economy it’s in the German empire, he also has environmental pollution. Over the center of the German industry has long been shrouded by a curtain of yellowish gray, plants die caused serious soot, drying clothes black, even if the day is also need artificial lighting. And, at the time of harmful smoke filled the air, the German industrial park also became a sewage river.

 (Crapp., 2011)

The birth of the concept of sustainable development

With the deterioration of the environment, people deeply realize at the time of absorbing energy from the nature, we must protect our environment, you must see to it that ecology is in a state of balance, or we'll get natural punishment, more pollution occurs poisoning deaths. From the early 19th century, western countries began to try and explore, change the industrial structure, optimize the industrial links, fundamentally solve the problem of negative environment. In the near future, a new noun appears. Sustainable as one new born noun, it was first appear in last century, in the 1970’s. It means the ability to not only meet the needs of the present people but also without compromising the ability of future generations to meet their needs. According to one of the clear definition, we must study the natural, social, ecological, economic and use of natural resources in the process of fundamental relationships in order to ensure the sustainable development of the whole world.

(IUCN, 1980)

 

The outstanding representatives of the sustainable development

The greens, and this is a strange noun, he first appeared in the 1970s New Zealand value party, the greens after spreading in Europe, one of the most famous is the German greens. German Greens, since was established has distinctive ecology as the creed, and as the most basic key element of the values, with the growing green team, sustainable development concept to get the consensus of the parties. Germany’s domestic policy through a series of economic and environmental law to get legal protection and support sustainable development to protect the ecological harmony. Green party puts forward the ecological superior to all the slogans and reliable for sustainable design is the political, scientific and correct theory; their first target is to make people's basic needs in accordance with ecological, accord with sustainable development. In order to good to carry out the sustainable development concept, Germany has issued a series of laws and regulations. The SPD in December 1989, Berlin's special representative conference through the new platform of the German social Democratic Party basic policy platform, is put forward: "the ecological reconstruction has become a survival problem, protect the natural must be all in the field of political mission. “The basic policy platform, Germany social Democratic Party also called for within the EC adopted a policy of common social and environmental standards.

 (dongguo, 2002)

 

Germany is a highly developed industrialized countries and the serious shortage of natural resources, along with the industrialization process, its resource consumption, energy and resource shortage problem increasingly prominent, restricting its industrial and economy forward. Today, however, from the post-war Germany built on the ruins of a rich and beautiful country, in the realization of sustainable development, solve the contradiction between development and insufficient resources, solve the opposite aspects of development with environmental protection, there are a lot of practice and experience is worth our using for reference and study.

Germany is located in the world in terms of development of circular economy. Germany's circular economy originated in "garbage economy", the practice of the current economic management is to make the waste throughout the economic cycle, Germany waste management policy goal is to achieve a future-oriented, sustainable circular economy, and the policy focus is first and foremost resources protection, followed by dealing with waste as effectively as possible. Germany in waste management, adhere to the principle of prevention first, product liability system and cooperation, to avoid unnecessary waste. Law is important means to promote the development of circular economy in Germany success, on the basis of the strict law enforcement, encourage voluntary commitment from industrial and commercial business formed a set of perfect the distinctive waste management system. In Germany, recycling economy has become a part of the enterprise as well as ordinary people, and garbage disposal and reuse is the core of German circular economy. The circular economy system is becoming more and more mature.

The German renewable resources recovery

l  Product liability system

Product liability is Germany one of the important economic policy means of promoting circular economy. In accordance with the provisions of the circular economy and waste management, development, production, processing and management of products, who will meet the recycling economy in the purpose of product liability. In order to perform product liability, product producers should be possible to avoid waste in the production process, ensure environmentally friendly to use, to ensure that in the utilization of waste disposal. Special products liability includes:

1．The products include multiple use and long technology product development, production and use, in accordance with the provisions, harmless after use, take the favorable treatment to the environment

2．Preferred in the process of production can use waste or secondary raw materials

3．Products containing hazardous substances must have the logo, to ensure that the product after using waste can take beneficial to environmental protection ways of use or disposal

4．The product logo should be marked with the possibility of recovery, recycle and mortgage rules and obligations

5．Products after use of waste recycling and utilization and disposal

 (haifeng, 2007)

 

l  The deposit system

In order to improve the recovery rate of packaging, the German ministry of environmental protection made the deposit system. Germany packing method to make a clear regulation, the recovery rate of less than 72% if the disposable beverage packaging, it must implement mandatory deposit system. Since implement this system, customers are buying all packed in plastic bottles and cans of mineral water, beer, cola, soda, and etc., are required to pay a deposit of, 1.5 liter is 1.5 euro cents, refunded after customer returned the empty bottles. At present some German retail chain, such as cross PLUS, LIDL, ALDI has returned to the system, namely the purchase items in a packaging that mortgage rates, can be in another returning the mortgaged packaging claim. Deposit system not only improve the recovery of packaging products to consumer spending habits changed the use of disposable beverage packaging, to use more environmentally friendly packaging can be repeatedly used.    

(xuejun, 2006)

Paper recycling

Waste paper (including newsprint, packing paper, etc.) with the great value of recycling, especially to sharply reduce the pollution of the environment. German’s newsprint paper, office paper, printed matter, such as consumption of 8.6 million tons per year, packing paper consumption of 6.7 million tons per year. Recycle utilization of the former is more than 80%; which rose from 56% in 1991 to 91% in 2005, reduced from the current year is about 6.1 million tons. Germany by waste paper recycling system will be collected all kinds of paper, and then sent to the paper mill is processed into recycled paper, to be put into use, some waste paper have been exported to other countries.

 (yi, 2011)

Packaging recycling

Packaging products variety, including glass, paper, cardboard, plastic, tin, aluminum, wood and so on, its recycling value is very high, can save huge quantities of natural raw materials. To curb the amount of packaging materials needed to grow, Germany in 1991 issued regulations on the packaging. Packaging material consumption from 1991 tons in 15.6 million to 1991 fell to 13.7 million tons, since 2000 has been hovering between 15.1 million tons to 15.5 million tons. The rules after several changes, the increasingly strict management of packaging material recycling, last modified version 5 on December 19, 2007.

 (xin, 2007)

 

Green inks

Soy ink is made from soybean oil as the material of printing ink industry. Compared to traditional oil as the material of ink, soy printing ink is considered more environmental protection and waste paper recycling engineering, and print has the advantages of the ink color is more bright and province. Soy ink drying need a long time, but as one of its shortcomings. Soy ink research began in the 1970 swap affected by the oil crisis, a large number of used oil ink printing industry suffering from rising costs, and the American society of newspaper publishing companies engaged in research and development of new printing ink. After tried one thousand kinds of materials, decided to use soybean oil as the material. Since 1985 testing-run, soy ink has been widely used.

 (Meyer-Fong, 2009)

 

Above these are all western countries to actively explore the harmonious development of energy and ecological do, they after the cognition to the problem he faces, have made efforts to reflect on, and made the corresponding exploration, a way to solve the contradiction. Made outstanding contribution to the world environment, the implementation of energy conservation and emissions reduction. Watch in turn China, China is the world's second largest economy, and its fast development speed, China from a poor and backward country, rapid growth in just a few decades as the dominant force in the world economy, China and the world each country has a large number of economic exchanges, "made in China" has become a kind of Chinese image, China brand, Chinese products all over the world, China is the world's largest manufacturing plant. However, such great achievements were made in China, but paid a heavy price. China is a vast land, rich in natural resources, but in the absence of technical and legal support under the protection of investors, regardless of the environment benefit, mining waste on natural resources, and the utilization rate is very low, lead to China's energy shortage of resources, the need to rely on imported large amounts of energy, and in the waste at the same time, China's environment by great persecution, deterioration of ecological environment, a large number of forest resources have been cut down, water pollution, air pollution, massive death of animal and plant extinctions, human disease rates have risen sharply. But driven by the interests of the Chinese manufacturers, regardless of environmental benefits by damage to the environment, so that to produce cheap cost and get orders from all over the world. Legal aspects, China's relevant laws and regulations is not sound in particular, manufacturers employ legal counsel, to find loopholes to increase their income, more dark place is not able to communicate effectively, the central and local governments can't be very good control, local producers pay local politics, which is to be able to not get punished aboveboard environmental pollution.

 

With the development of social economy, the paper use rapid rise, the production of large Numbers of waste paper. China as the world's second-largest consumer paper, that is more than 50 million tons per year, recycling utilization, however, less than 30%.Our country papermaking raw material, the waste paper accounts for larger proportion, and most comes from imports, if all rely on imports, have to spend a lot of foreign exchange to buy imported waste paper in our country. At the same time, our country each year about 14 million tons of waste paper recycling utilization rate is very low. Contrast can be seen that gap: Japan's waste paper recovery was more than 78%;Germany recycled paper each year 4 million tons, accounting for 83% of the total amount of waste paper. Old newspapers and magazines in Finland city recovery rate is almost 100%.China's waste paper recovery rate is a cause for concern, but also a lot of recycling of waste paper is backward technology of small processing into low class product such as paper, toilet paper, didn't develop of resources value, and also brought serious secondary pollution.

Why waste paper recovery rate is low in China?
1.  Our law and policy support for waste paper recycling is not specific enough. And waste paper recycling is done more mature countries; mostly have a considerate to all aspects of interests, strong operability, and quantitative details strict recycling law system. Required by relevant departments for papermaking enterprise, forced to use a certain amount of waste paper as raw material; For recycling companies, the government must offer certain subsidy, ensure their normal operation, can obtain reasonable economic benefit; For consumers, administrative law enforcement departments will spot check at any time, for not waste paper classification according to the requirement to the to the designated recycling, to a fine.
2.  Chinese lack of recycling and environmental protection consciousness, the idea of Chinese people and foreigners there is a big differences, this is the Chinese people, they still retain traditional imprison the thought, no advanced consciousness, such a concept need to turn over.
3.  Because of the lack of big recycling firms, these waste paper, can't effectively recovered, the lack of recycling channels, lack of acquirer, and waste re-use, need very high technical conditions, some small business can't operation. Because recycling process requires a lot of time and the technical level, to economic returns, some companies prefer to use imported waste raw materials.

4.   Waste paper can't get good recycling, including a very important factor, is China's most printing houses still adopts the traditional ink, its main raw materials are non-renewable resources still oil refining material, the printing products will have a great harm to the environment, and has a serious odor, contains a lot of chemical hazards, so recycling difficulty is very high, and high deinking cost, from an economic point of view, many small businesses are not capable of recycling, and China is a country in the majority with small businesses.

In the early 1970 s, due to the soaring price of oil, the newspaper association of America aware of the need to find more reliable printing raw material, the association of thousands of kinds of materials tested, finally determine the soybean oil this alternative ink solvents.1987, Iowa, a media began to use soy ink for printing, in 2004, soy ink as one of the main printing oil, of the press in the United States, in order to promote the soybean ink research and development and use, in 1993 the United States has also established the "national soy ink information center”; In 2005, soy ink in the United States and around the world to promote success. The new printing materials have many advantages, has the good environmental protection, can be recycled, renewable, waste paper deinking easily, total cost is lower, and his own also has very good properties, friction resistance, high temperature resistant, bright color and convenient for printing. Soy ink in the United States, Japan and other countries have already obtained the widespread application, but there is relatively few applications in China, there are technical factors, this part of a larger because of the lack of understanding, lack of novelty to delve into. The use of soy ink in China started relatively late, but in recent years, demand for soybean ink also is in a state of rapid growth.

 

Methodology

l  Secondary

Use and processing of waste paper in China, in the 1970 s through simple cooking, relief, beating, used for toilet paper and low box board after washing. In the 1980 s, waste paper recovery rate is 25% or so, a few manufacturers can produce deinked pulp. After entering the 1990 s, some large and medium-sized papermaking enterprises successively introduced from abroad, including production line, deinking equipment and technology, and the waste paper deinking agent and pertinence of waste paper deinking equipment improvement and innovation, make China's waste paper using processing technology and equipment assembly level to all-round development.
Some of the larger cardboard production enterprises, introduced in the use of imported waste paper and deinking equipment and technology, to produce high grade product. In Guangzhou paper co., LTD., the Chinese paper industry co., LTD., and south Fujian province paper co., LTD., as a representative of enterprises, respectively, the main equipment in deinking production line introduced from abroad or processing paper old newspapers and magazines. Guangzhou paper mill and south Fujian co., LTD. Renewable newsprint paper.
Some domestic research units and production research and development of deinking technology and equipment, the use of enterprise existing conditions for innovation, small batch production waste paper pulp to be successful. Xuchang in Henan province, Jiaozuo, HuiXian, Xinxiang, manufacturers using imported AOCC waste paper, such as high-strength corrugated board and box effect is remarkable. Domestic equipment manufacturers and chemical production, research units, through cooperation, on the equipment performance and chemical quality and good results have been achieved.
Liaoyang waste paper papermaking machinery factory and Fujian province light industry machinery factory research form a complete set of processing equipment has formed system successfully put into production. Shandong some papermaking machinery factory is the production of the different types of deinking equipment, existing factory purchase use. And Fujian papermaking research institute, Hangzhou chemical industry research institute, Tianjin university of science and technology research and development and other units of all kinds of deinking agent also recognized by the user.

Suggestions for waste paper recycling.

Chinese imports of waste paper has accounted for a third of the world's total available for export, export more than 50% of the total American waste paper in China. In the next few years, China's demand for waste paper is still high, but the waste of resources is limited, improves domestic waste paper recovery and rational utilization of waste resources, is the current should focus on and solve the problem.

Ø  First of all, the waste materials purchased should be strictly controlled. Imported waste paper, in particular, in the case of the current supply channel is more and more to act prudently. Business must be waste paper suppliers to conduct a comprehensive inspection, understand the source of supply, economic strength and the degree of credibility, lest be deceived.

Ø  Second, capital enterprise technical force is abundant, the purchasing foreign old corrugated carton, magazines and old newsprint paper at the same time, also can introduce the foreign existing deinking technology and equipment, including production line, production of high-quality recycled pulp, grade products. For existing straw pulp recycling enterprises can also use imported waste paper pulp add straw, commodity wood pulp, in proportion to the production of high-grade culture paper.

Ø   Third, the enterprise when buy waste paper, should be combined with its own equipment, technical strength, product varieties such as classification. Can use imported corrugated carton, AOCC paper production upscale box board , high middle-grade corrugated paper and paper bag, or as in the production of white cardboard core size and the underlying materials; Using waste paper and paper with about 30% of the old magazines, after comprehensive flotation - washing deinking production of newsprint or as a blank sheet of paper board core plasma and bottom line pulp; Use import office waste paper, such as copy paper, computer printing paper, choose new deinking method, to improve, introduced in the paper machine or production line, production of high-grade culture paper printing. On purchases of domestic waste paper to produce cheap case board paper and toilet paper. At the same time, the use of waste paper papermaking, should pay attention to the use of chemical fertilizer, in order to make up for the inadequacy of paper physical strength index.

l  Primary

With the help of a good interpersonal relationship, I contacted the DongHua ink co., LTD is located in Guangdong province, China, the project manager of this company and my father is a business partner for many years, so I can get the most real and effective information. Guangzhou is the window of the new trend and fashion in China, here is the earliest to absorb the new trend of the world new technology, new ideas, so as a typical large enterprise of Guangdong province, can objectively reflect the status quo of China's printing industry. The following is my contact directly by email to DongHua ink co., LTD., project director of the interview data.

Ø  Traditional ink composition

Generally offset printing ink, ingredients including paint, grease, solvents, resins, additives, no matter how to supplement other components, paints and solvents of composition, are likely to petroleum by-products, therefore, any kind of ink, no matter how to environmental protection, cannot contain oil composition. Grease, resin plant products, low impact on the environment. Oils account for about 40 to 60% of ink composition, most with soybean oil, linseed oil, and cooperate with the small amount of tung oil, castor oil, etc.; another important component is the solid resin, rosin distillation. In addition, also including 25-30% of the solvent, this is not the most environmentally friendly ink composition. Early ink raw material, the more is as high as 60-70% of the ingredients derived from oil.
Over the past few years, many people think that use soy ink is equal to the environmental protection, but now greatly part of printing ink grease composition is vegetable oil, the difference only lies in the different ratio of various vegetable oils. The soy ink, is due to the American soybean association hopes to consume the rest of the soybeans in the industry, after years of promotion, soybean marks in printing has been generally accepted for the user. However, due to the public understanding of the ink composition, ink industry since 2009, Japan has been changed to use vegetable oil ink mark. But even if is soy ink are made from vegetable oil. In recent years, many customers asking about soy ink information, we will explain to the customer, even if no soy ink also is not equal to not environmental protection. As a result, Japan association of soy ink was dissolved in 2009, no longer the same emphasis on ink contain soy ingredients more environmentally friendly concept. For DongHua, sales of traditional ink are better than soy ink.

Ø  The definition of environmental printing ink

Now considered environmental printing ink, usually refers to soybean oil manufacture, zero VOC, UV ink or anhydrous. Soy ink is not better than other ink environmental protection and the rest of the several kinds of ink, more or less, their goal is to reduce emissions of VOC. Now the most important environmental issues for printing ink, is VOC, and another is a heavy metal.
VOC means any volatile compounds containing carbon, has serious impact on the human body and environment. VOC in use process, can through the body surface layer of the skin or respiratory tract into the body, when use undeserved, can appear a lot of serious negative symptoms.
In addition to the VOC, heavy metal is another important point environmental printing ink. To ensure that the heavy metal content standards, for those who are more likely to exceed standard of raw materials, we each batch of inspection; The lower risk of raw material, sampling to sample. Now should pay attention to the heavy metals in ink composition have 8 kinds, most manufacturers will authoritative institutions entrusted for safety inspection, like SGS. In order to ensure quality, DongHua co., LTD., will buy the raw material of every time making the SGS test in Shanghai.

Ø  What is the most environmentally friendly ink?

The most environmentally friendly is zero VOC anhydrous inks, Japan has adopted, this is the future development direction, but to control the printing process, is still more difficult. In addition to the above all sorts of environmental printing ink, the Japanese promotion of "rice oil ink" and "raw material self-sufficiency concept" ─ ─ with their material production of printing ink, reduce emissions of carbon dioxide in the process of transportation. With Japan for example, they with rice is the staple food, rice bran can be used in industrial applications, printing ink. The markets such as Japan, South Korea has been gradually adopted this kind of product. According to this concept, want to be in China to sell material made of ink, not necessarily with rice bran and other such as barley, corn, sunflower, etc. Also can make oil plants.

Ø  The current situation of China's use of environmental printing ink

Although using environmental printing ink is the world trend, but in China to promote environmental protection printing ink is temporarily still more difficult. To Europe, America, Japan and other countries export of printed matter, will have more customers adopt environmental printing ink. Due to environmental printing ink price is quite high, generally if it is not print the customer request, printing will not adopt environmental printing ink, so domestic environmental printing ink in advance slowly. Example of DongHua, in the domestic promotion of zero VOC inks is difficult, even big companies don't pay attention to it. So our focus is not environmental protection, but the impact of printed products. Procurement environmental printing ink companies from DongHua, especially in the Guangdong region, because most to achieve export demand, domestic demand for production is not so high. Visible products sold in China using the concept of environmental printing ink, has not yet spread.

Results and Discussion

In the early days of the industrial revolution, the world environmental deterioration has been extreme, however, some capitalist countries in the consumption of natural resources and at the same time, take various effective measures to reduce the bearing capacity of the environment, to maximize the improvement of the ecological environment. They actively explore, the paper puts forward a series of laws and regulations, the invention found that high and new technology, to improve the deteriorating environment. This is about the sustainable development of several typical countries in the world today, the sustainable development as a national development strategy, sustainable development is a country's development direction and goals, it is an excellent representative of circular economy to do the best in the world, their recycling of waste paper resources utilization rate reached more than 80%, or even close to one hundred percent, this is outstanding achievement, is a model of China and the world needs to learn.

 

Focused on in China, however, China is a starts relatively late but developed particularly fast, of course the price also is huge, the sustainable development strategy in China later, growth, and there are big limitations and defects, lead to people not understanding the sustainable development idea, China as the world's second largest consumer of paper, the demand for more than 50 million tons per year, recycling utilization, however, less than a third, huge amounts of waste paper resources are not able to get good recycling, every year even need more than 30 million tons of waste paper imported from international resources, this is the disadvantages of China's resources recycling, is a deeply rooted traditional concept, sustainable development concept without deep into the thought of Chinese. This is from 2000 to 2015 years of Chinese recycling utilization situation, it can be seen that the Chinese recycling situation is very poor, and compared with other countries there is still a large gap, plus China's huge resource base, China's resources recycling must be profound understanding.

Waste paper recycling in China is lower, one cannot be ignored because there are more waste paper in traditional ink and traditional ink contains oil refining material, has great harm to the environment and the human body, but the most important thing is the difficulty of the waste paper recycling with traditional ink is large, and the cost is higher, the lack of large waste paper recycling industry chain in China, most small and medium-sized enterprises to consider their own benefits, they would rather choose to import waste resources.

With the vigorous development of soy ink in the world, traditional ink replaced by slowly, because of the emerging of soy ink has many excellent features, bright color and high temperature resistance, wear resistance, and so on. Many countries have replaced the industry pattern; select a new type of ink is beneficial to the environment. But in China, a lot of ink processing production enterprise still keep the traditional craft of ancient, still choose processing traditional ink, because the update industry mode requires a lot of economic investment, for short-term budget, they choose to optimization, the long-term planning and enterprise has a lot to do, they lack the understanding of the world environment and cognitive ability of new things, the main reason is because the weak environmental awareness.

Conclusions

This is a scholarly paper argument is about the balance of practicability and aesthetics in packaging and other print based solutions. Through the concept of sustainable development, the conclusion is to focus on recycled paper resource and green ink.

As a Chinese students, see the world outside of China, every country is in in order to human survival environment and come up with new ideas, reforming the industrial structure, innovation technology, however, back in China, still is the world's factory, dumping the cheapest goods every day, the label made in China appeared in stores around the world, at the expense of the environment in China, a large number of mining waste of energy, and caused great pollution. So, with the love of the motherland, I write this article reveals the investigation report that China's real problem, through to the waste paper recycling in China and the problem of printing ink analysis, revealed the huge challenge China faces at present.

Paper uses a large amount of information reference and data analysis, in today's society is the most typical excellent comprehensive interpretation and analysis of the example among them, the most typical countries are Germany, the German contribution to sustainable development strategy has incomparable excellence and achievement, Germany has a system of circular economy and industrial structure effectively, is that all countries should follow, based on the detailed introduction of sustainable economy, Germany leads us to sustainable development has a higher level of understanding and new social responsibility. This paper demonstrated by comparison and negative foil a malpractice and the insufficiency, for the sustainable development of China is in stark contrast, should get the attention of China's paper industry and printing industry.

Through the exploration and study of sustainable development of typical countries, I have profound understanding of their operation mode, so I want to have this advanced concept into the traditional notion of old China, when I am in China's domestic pattern after in-depth analysis, in fact, China wants to all-round development of sustainable development will be a huge challenge, because China is still retains its traditional industrial structure, there is no industry reform, many enterprises equipment is behind the old, want to develop sustainable development will face a huge change, this is why China has been a major reason of dumping cheap manufactured goods, high quality and environmentally friendly products in China need to consume huge economic input, has a narrow market, saw the defect of China is in overseas markets, to a large number of imports of Chinese products, lead to a vicious cycle.

Guangzhou as China's foreign trade window, a huge economic transactions every day, according to the survey data show that the larger printing enterprise in Guangdong province more than 100, they engaged in half of the cause of China's printing, at the same time they export a lot of printing work every day, are exported to all over the world. Lucky I spoke with the head of one of the printing companies, according to his analysis, if foreign clients do not adopt the special orders safe and clean inks, are basically choose cheap traditional ink, but for China, basically has no demand on the emerging soy ink. So, to sum up, the basic cause of the problem is in mainland China, the demand for soy ink or other clean ink is less, and lead to weak demand is the most direct reason is the people's small environmental awareness.
So, sustainable economic development in China, will guide the whole construction machinery cannot rely on small groups of but to the overall level of innovation and development, it is need to our country the government's great attention and effort, and our mission and task is to reveal the existing huge, need to solve this paradox of government stimulus and a lot of supporting policy, should follow the sustainable development of Germany or Finland system, tough law mechanism, is the only way to fundamentally solve the problem.
A person's strength is weak, I in this paper is to interpret their point of view, and hope to get the domestic and international recognition and attention, the concept of green groups called for the sustainable development, sustainable development into the thick of life.

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